Campaign targets underage drinking
A covert operation to tackle underage drinking can now be revealed.
Posters featuring three brightly-coloured characters, Quirky, Daring and Funny, have been appearing across Glenelg Shire over recent weeks, popping up overnight in busy Portland streets.The campaign’s message was revealed at a series of youth events and forums last month, starting with the Blue Light Disco on June 17, and at school forums in Heywood and Portland on June 20 and 21.The campaign’s concept is simple: "You’re Enough" to have fun, and to be fun to be around, without alcohol.Speaking on behalf of the Glenelg and Southern Grampians Beyond the Bell group,
Portland Police youth resource officer Leading Senior Constable Lee-Anne Nelson said they wanted to send a positive message to people under 18 to believe in themselves and encourage them to resist peer pressure to drink alcohol."We are encouraging young people to defer their first drink, as we now know the significant harm from alcohol on the developing brain and the increased risk of mental health issues and future alcohol problems when young people start drinking at an early age," Ldg Snr Cnst Nelson said."We also know that when school-aged young people regularly drink alcohol, they are less likely to do well at school or to finish at all. We want all of Glenelg’s young people to reach their full potential."
Photo courtesy of the Portland Observer.
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